The ROM’s new look is equal parts education and enticement. We showcase art, culture and nature from around the world and across the ages. So when the Royal Ontario Museum identified a need to attract younger visitors to its establishment, they turned to Tinder as their unorthodox marketing channel. If all goes according to the Royal Ontario Museum’s meticulous, years-in-the-making plan, its new logo – to be officially unveiled Tuesday – will serve as a constant reminder that the ROM is “not just dinosaurs.”. Feb 2018 - Present3 years 3 months. Royal Ontario Museum picks BHLA as masterbrand AOR. Royal Ontario Museum – Virtual Tour The Royal Ontario Museum (ROM) is a museum of art, world culture and natural history located in Toronto, Canada. Resulted in selling out multiple ‘ROMBus’ events (previously underachieving). As AOR, BT/A creates advertising campaigns for all of the ROM's exhibitions, memberships campaigns and special events. | The ROM sets itself the goal to become a Museum that is ever more central in and relevant to the lives of people we serve. So when the Royal Ontario Museum was looking for a new marketing channel to tell young people about their Friday Night Live event, they signed Teddy the Dinosaur up for the dating service and used wit and charm to try and attract visitors. Since beginning work with the museum, attendance has increased by 30% attracting more than 1.4 million visitors in 2017, making the ROM the most visited museum in Canada. Eye catching advert for Naval Museum Founded in 1914, the Royal Ontario Museum (ROM) showcases art, culture and nature from around the world and across the ages. Glassdoor has 43 Royal Ontario Museum reviews submitted anonymously by Royal Ontario Museum employees. Tinder is also primarily used by young people. 45% of users are 25-34, and a further 38% are aged 16-24. "Dyson Airblade Tap hand dryers solved our client’s desire to eliminate waste while keeping in line with a smart and sophisticated design aesthetic." Royal Ontario Museum | 16,081 followers on LinkedIn. The ROM is home to a world-class collection of 13 million artworks, cultural objects and natural history specimens, featured in 40 gallery and exhibition spaces. In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction. • Spearheaded the development of a department specific marketing plan, working closely with the VP and digital team. More about this marketing campaign here. The Royal Ontario Museum (ROM) is one of the world’s leading museums of natural history and world culture, welcoming more than one million visitors each year. TORONTO.- Josh Basseches, Director & CEO of the Royal Ontario Museum, announced today the appointment of Lori Davison as Chief Marketing & Communications Officer.In this role, Davison will lead the Museum’s brand strategy, with responsibility for the ROM’s Marketing, Communications, Visitor Experience, Membership, Promotions, French-language services, and Research teams. Royal Ontario Museum is one of the largest museums in North America, the largest in Canada. Toronto, Canada Area. Among the top 10 cultural institutions in North America, Canada’s largest and most comprehensive museum is home to a world-class collection of 13 million artworks, cultural objects and natural history specimens, featured in 40 … Read employee reviews and ratings on Glassdoor to decide if Royal Ontario Museum … Who is The Royal Ontario Museum? Broken Heart Love Affair has won a one-year assignment with the Royal Ontario Museum to develop the brand’s international platform as its masterbrand agency of record. No trip to Toronto is complete without a visit to the Royal Ontario Museum -- Canada's largest museum showcasing art, culture, and nature from around the globe and across the ages. With more than six million items and forty galleries, the museum has collections of dinosaurs, […] Royal Ontario Museum. The Royal Ontario Museum is one of the largest museums in North America, and the largest in Canada.
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