As Judkis points out, people could be mad at a lot of other companies with left-leaning CEOs, but Starbucks draws special ire — in part because we have a lot of practice getting mad at Starbucks. In a video that quickly goes viral, Feuerstein — clad in a Jesus t-shirt and clutching a handgun — rails against the coffee chain for trying “to take Christ and Christmas off of their...cups,” and encourages people to “prank” Starbucks by telling baristas their name is “Merry Christmas” so they’ll have to write it on their cup and call it out when the drink is ready. We can call this an ideological decision, or just a business one: Starbucks knows who its audience is, and it knows that audience is increasingly diverse. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Perhaps the holiday cup fury has burned itself out. The 2015 design marks the beginning of the Starbucks’ holiday cup controversy. Starbucks' Holiday Cups Cause Controversy With Alleged "Gay Agenda" A BuzzFeed News reporter published an article suggesting that the people holding hands on the cup might be a … Are Starbucks’ New Holiday Cups Christmas-y Enough for You, America? Or maybe — more grimly — it’s just that the anger once directed toward Starbucks cups is now playing out, at a fever pitch, in every other sphere of American existence. This doesn’t sit well with some, including an internet evangelist by the name of Joshua Feuerstein. !,” he outlined his complaint. Seriously, I don’t care. ABC News' Jesse Palmer reports … Starbucks was soon embroiled in a globally-discussed controversy, accused of removing Christian imagery from the holiday cups in pursuit of political correctness. “We hope that this year’s red holiday cup designs express the shared spirit of the holidays as told by our customers,” Starbucks’s global chief marketing officer announced in that year’s statement. (Feuerstein, as it happens, was also much happier with these cups, taking them as evidence that Christmas and the country had been “saved.”). Luckily, Ellen has the perfect solution! “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? As Miranda Popkey pointed out at Extra Crispy, Feuerstein didn’t call for a boycott of Starbucks; he called for a “movement.” That’s telling. Be good at what you do. On November 1st, 2015, Starbucks unveiled their new solid red holiday cup design (shown below). As the Biden administration ramps up, sign up for our essential weekly policy newsletter, How Starbucks’s annual holiday cup became a battleground for the heart and soul of America, This story is part of a group of stories called. A spoof of the Starbucks "holiday cups" controversy held that CEO Howard Schultz admitted he is using the new cup design to lure customers … “On social media, yelling about what we don’t like defines us as much as the things we do like,” he said, pointing out that the red cup controversy had the unfortunate side effect of flattening all Christians — a large and varied group, most of whom were not incensed about the comparative religiosity of Starbucks cups — into a monolith with Feuerstein. They’re filling up while the filling’s good. The Starbucks brand has become synonymous with a certain kind of liberal who lives in a city and drives a Volvo and has $5 to spend on lattes. “I have one of the most successful Starbucks, in Trump Tower. Starbucks Holiday Cup Controversy: Internet Hilariously Defends Coffee Chain's New Red Cup. Maybe we should boycott Starbucks?” he suggested at a November 2015 rally in Illinois. Moments in Love is a radically progressive departure for the series — held back by its too-rigid filmmaking. Some have even theorized that the controversy is a viral marketing scheme originated by Starbucks itself. Starbucks' festive red cups, which mark the upcoming holiday season annually, are being tainted this year by scandal. The aura that Gates built over the past two decades may be permanently shattered. — and evocative of simpler times, like 1997. At the breakfast-centric website Extra Crispy, Hanson O’Haver breaks down the mechanics of the link between liberals and Starbucks. Starbucks Red Holiday Cup Controversy refers to the backlash directed toward the Starbucks coffee company for their 2015 red holiday cup design, which some Christians found offensive for not including traditional Christmas imagery. But it was a news event anyway, mostly because it fit a well-established narrative that placed Starbucks once again at the center of the culture wars. Starbucks, on Sunday, addressed criticism for removing symbols of the Christmas season from its cups, and making them just plain red with the company logo. Controversy over the design of seasonal Starbucks cups is just one front in an annual culture war over the role of religion and liberalism in the five … He launched “Race Together,” a widely mocked attempt to start a conversation about race in stores. Christmas-y: a red and white stripe design reminiscent of candy canes; a white cup with a holly-esque pattern in mint green and red; a red and white houndstooth motif; and a “stargyle” design featuring twinkling stars on a dark green background. Of those, only Starbucks is public space. That’s why they’re just plain red. Former CEO Howard Schultz has not been shy about his own politics. A Facebook video protesting the blank red cups has gone viral. Those who missed out on the free cups can now purchase one for $2.50, however. Sign up for the In 2015, however, the tumultuous political climate of an America on the verge of electing Donald Trump to the presidency gave way to Starbucks’ first holiday cup debacle — and each year since, it seems the coffee giant manages to piss people off with its seasonal cup offerings, despite its best efforts. To some conservatives, though, the phrase has become shorthand for deep anxieties about a changing country. A no-beef diet is great — but only if you don’t replace it with chicken. Starbucks Holiday Cup Controversy - YouTube This year's holiday cup has many people's tinsel in a tangle. In a clear attempt to avoid the controversies of years past, Starbucks unveils four new holiday cup designs that are decidedly, if somewhat subtly, Christmas-y: a red and white stripe design reminiscent of candy canes; a white cup with a holly-esque pattern in mint green and red; a red and white houndstooth motif; and a “stargyle” design featuring twinkling stars on a dark green background. The real notable thing here is not these particular cups themselves; it is that the holiday Starbucks cup has become so culturally loaded that this is a story at all. In other words: The cup was an issue Trump hoped would activate his base. As of a New York Times dispatch from the cup front in 2017, the video had been viewed more than 17 million times. But supplies are apparently very, very limited, leading to some stores running out within minutes of opening on Friday, and upset fans take to Twitter to in droves to voice their displeasure. “Of course, there is cafe culture’s long association with that most liberal of places, Europe,” he observed, noting that while the drinks aren’t necessarily all that continental, the menu “offers plenty of funny-sounding foreign words.”, He also pointed to the Seattle-based chain’s coastal roots: “To some conservatives, Starbucks is a force of liberal imperialism, invading their towns, misspelling their names, and suggesting they talk about diversity.”. Starbucks’ sales didn’t flinch during all of these controversies; in fact they … However, Starbucks won’t emerge from this holiday season entirely unscathed: This year it also rolls out a plain red, reusable holiday cup, which is given out for free on Friday, November 2 to customers who order a holiday drink. Battle of the Starbucks holiday lattes This year's holiday season red cups at Starbucks have stirred up critics who accuse the company of waging a war on Christmas. The cup critics at Refinery29, in fact, deemed them “the best we’ve seen in years.” They are extremely tasteful, in a very safe sort of way: pleasantly abstract; very Christmassy, but without much of the more heavy-handed iconography of Christmas — they’re ripe coffee cherries, okay? And even more are frustrated with the controversy that has erupted over the simple red coffee cups. What’s more, at least one eagle-eyed caffeine fiend who actually got her mitts on a red Starbucks cup noticed that Starbucks employees fill it up by using, and then tossing out, a … But in 2015, the brand debuted a two-tone ombré cup — the top part was “poppy red,” fading into a more soulful “cranberry” — without any seasonal symbols at all. “In the past, we have told stories with our holiday cup designs,” said Jeffrey Fields, Starbucks’s VP of design and content, in that year’s cup statement. The next year, the company’s holiday offering comprised 13 red-and-white cups designed by customers: 13 women from six countries. Will you support Vox’s explanatory journalism? In fact, do you realize that Starbucks isn’t allowed to say ‘Merry Christmas’ to customers?” (The prank was that he told a barista his name was “Merry Christmas” so that they’d have to write it on the cup.). That’s the end of that lease, but who cares?” Indeed. “In the 20th, office workers flocked to the water cooler; in the 21st, we check our phones in line at Starbucks.”. The holiday cups at Starbucks have stirred up some major controversy. And in some ways, that is not entirely divorced from reality, even if Starbucks’s attempts to build coffee-centered dialogue about race have not been ... entirely successful. November 9, 2015, 4:50 PM. But while this year’s holiday cups have only been out one day, people seem relatively unconcerned about them so far. And who could be mad? Master of None season 3 is an artfully filmed disappointment. Other conservatives soon amplified Feuerstein’s sentiments. He endorsed Hillary Clinton for president. The latest iteration of the supposed war is over the Starbucks holiday cups. In the past, they have been decorated with traditional holiday designs like snowmen, or ornaments. Starbucks’ new holiday cup controversy is causing a social media outrage, due to BuzzFeed’s accusations toward the company of pushing the “gay agenda” with their new holiday cup art. In 2015, Starbucks completely revamped its famous holiday cups in favor of a minimalist red ombre design. As the New York Times pointed out, it’s likely not a coincidence that the initial red cup brouhaha bubbled up during the 2016 presidential campaign, as “political and social tensions heightened in many areas of American life.”. It’s November, which means Starbucks has officially unveiled this year’s “holiday cups” — a lineup of four festive (but not too festive!) We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. 2015 white embossed mermaid logo tall cup mug 16 oz NEW; 2007 red with black inside coffee bean leaf cup mug 12 oz; clear etched glass wide cup mug 17 oz; clear blue tint etched glass with stars cup mug 15 oz RARE; set of 3 white with red starburst cups mugs 12 oz; 2006 demi espresso est 1971 cup mug 3 oz ; 2017 spring floral cup mug NEW (Even the conservative website the Blaze noted that there were more people mocking the outrage than actual outrage.) The … People just keep getting mad about holiday Starbucks cups! And just before the election, Starbucks released a green cup with an illustration of more than 100 people drawn with one continuous line — “a symbol of unity as a reminder of our shared values, and the need to be good to each other,” Schultz said in a news release. “These protests treat the coffee chain as neither a product nor a company, but as a kind of public forum,” she wrote. They’re fine cups! By choosing I Accept, you consent to our use of cookies and other tracking technologies. Chris Riotta. And they aren’t wrong, exactly. The backlash this time was far more muted — except for a few people on social media, it’s not clear how many people were genuinely upset about it. Starbucks has revealed their signature red holiday cups and they are causing quite the controversy. Starbucks Red Holiday Cup Controversy Brews. With the exception of the first two years, all the cup were shades of red. In 2015, there apparently isn't any other debate more polarizing and controversial than Starbuck's red holiday cup. Who does care about this cup? But the calm was not to last: In 2017, the Starbucks cup once again became an object of controversy, even though it was unequivocally Christmas-forward, featuring a Christmas tree and a stack of (Christmas) presents and (Christmas) ornaments. But the calm was not to last: In 2017, the Starbucks cup once again became an object of controversy, … It seemed possible that the hands were, in the delighted words of BuzzFeed, “definitely gay, right?”, Once BuzzFeed brought the question, already circulating on social media, to public attention, it didn’t take long for some Starbucks critics to pick up the mantle they’d temporarily abandoned, suggesting that the cups were promoting a “gay agenda.”. (Customers can then bring the cup back and get 50 cents off future holiday drinks.) The Starbucks controversy flattened Christianity into something easy to hate Portraying the red cup protest as something that all Christians (as opposed to … It’s worth noting here that while 2015 cup was far more minimal than previous incarnations, no Starbucks cup has ever featured Jesus. Starbucks quickly released a statement explaining the cup was about simplicity, not purging the existence of Christmas from the record. In response to Trump’s travel ban in 2017, Schultz announced plans to hire 10,000 refugees over five years across the 75 countries where the company does business. As the press release for the occasion explains, the four cup designs are meant to capture the two-decade history of the holiday Starbucks cup, first introduced in 1997. Let’s not swap one moral disaster for another. (Starbucks) On Sunday, Starbucks … Controversy is coming to town. For the first 18 years, the holiday cups featured what the brand called “symbols of the season,” including but not limited to: holly, snowflakes, stockings/ice skates, reindeer, Christmas trees, Christmas lights, Christmas ornaments, and doves. Feuerstein’s screed and the resulting internet fury leads Donald Trump to weigh in on the controversy, telling supporters at a rally that the Starbucks cups were evidence of the “war on Christmas.”, Following the 2015 debacle, Starbucks foregoes red cups altogether, instead going with a green cup featuring “a mosaic of more than a hundred people, drawn in one continuous stroke” — “a symbol of unity,” founder Howard Schultz explained. Here was the issue: The cup also featured two arms holding hands, and it wasn’t clear, from the image, what gender of bodies the hands belonged to. Our mission has never been more vital than it is in this moment: to empower through understanding. disposable options and one reusable cup, which is plain red. People thought it was the holiday cup, and a mass freakout ensued. Even Donald Trump weighed in on the Starbucks Christmas Cup controversy during a rally in Illinois on Monday. 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